Articles

5 Don'ts For Your Next Email Campaign

It seems that a lot of email marketers are still fumbling their email marketing campaigns by not sending welcome messages or including information that isn't easily accessible by consumers on the email list. Here are five more tips to avoid when planning your next email marketing campaign...

Online Reviews Sway Shoppers

Consumer reviews play a big part in purchase decisions for online shoppers in the US, according to a June 2008 Opinion Research Corporation study. A full 61% of respondents said they had checked online reviews, blogs and other online customer feedback before buying...

Email most popular direct response method

A new survey of large U.S. companies has found that email is now the most popular form of direct response media, overtaking traditional methods such as direct mail and inserts.It's cheap, it's quick to deploy and responses roll in fast so it's perhaps not surprising that 35% of companies use email as opposed to direct mail...

Website design rules are made to be broken

When it comes to website design, don't be tempted to blindly follow the "rules." Sometimes the rules won't apply to your site, where your analytics will always inform smart design choices...

Web Marketing Grows, but How Much?

"More than one-half of the average marketer's budget is now spent online," according to a press release from lead generation company Clash-Media. The firm conducted its "Online Lead Generation (B2C) Report 2008" in May with E-consultancy...

Advertising Perceptions: Online Ad Spend to Rise, Offline to Fall

Marketing research company Advertising Perceptions has released the latest data from its survey of marketing executives into their planned ad spend over the next six months. The results show that while online and mobile will continue to see healthy ad spend rises...

Paid Search To Acquire, and Email To Retain, Online Retail Customers

According to a new report released by trade group Shop.org, conducted by Forrester Research, online sales excluding travel are expected to hit $204 billion in 2008, an increase of 17% over last year. The top three categories will be apparel at $26.6 billion, computers at $23.9 billion and autos at $19.3 billion, according to The State of Retailing 2008 Marketing Report.